Some samples of work highlighting my range of skills across journalism, content writing and social media.

brand journalism case study how volvo went viral with that van damme video

On Thursday 14th November 2013, Volvo released its 6th and latest video in its “Live Test” series on YouTube. Within 24 hours, this video had been viewed over 7 million times. A week after its launch, viewing numbers have skyrocketed to nearly 40 million views and still counting and the video is being labelled “epic” and “the best video ever”. In case you are not one of the 39+ million people who have seen it, here is the Epic Splits by Jean Claude van Damme in the Volvo Live Test 6 advert: So, the marketing team at Volvo can clap themselves on the back for creating a viral marketing advert. But this blog looks beyond measuring the success of the advert by the number of views, but looks at the brand journalism strategy that has been applied to the whole campaign. Yes, brand JOURNALISM, I say, even though it is a video not written content.
Byker Hall Residential and Nursing Care Home

ENHANCED CARE GROUP of care homes offer dementia carers a much-needed break with short term respite care.

Respite care is absolutely essential for carers, to enable them to take a break to recharge their batteries or even, as we found, to attend to their own health issues. Award winning care home, Fellingate and the newly opened, purpose built Wardley Gate care home both have beds allocated for dementia sufferers and people with other debilitating illnesses in the Gateshead area as well as Byker Hall Care Home in Byker.
Wardley Gate Residential Care Home

The 10 most important attributes of a good care home

According to a recent survey, here is the list of ten attributes for good care homes. Values must be held at the top The culture is crucial. The views of the chief executive, expressed privately behind their office door, must reflect the fundamentals of integrity, honesty, mutual respect and humanity in relation to the management of their business. Staff in a good care home are its heart and model its values. They must be respected, supported, well treated and valued. Their emotional as well
Marbella Top 100


Johnnie B Gomez, CEO & founder of BJohnnieB Events S.L. - specialists in Events & Hospitality Management, is a respected figure in the entertainment industry in Marbella. Originally from the Dominican Republic, Johnnie B moved to Manhattan, New York aged 5 and, in his formative years, was involved in the vibrant 80s New York music scene including the iconic Studio 54 club & The Palladium After moving to Spain in the late 80s, he quickly made his mark creating the legendary “Soulkitchen Madrid”, the hottest R&B,Hip-hop event nights in Madrid in the 90s. He has since gone on to successfully host radio shows, nightclubs, restaurants & events in Madrid & Marbella, working with world class artists such as Tito Jackson.
Fellingate Care Home

Dementia sufferers enjoy the silver screen at

As part of the many activities available for the residents at the award winning, purpose built residential and specialist nursing care home, Fellingate, in Gateshead, the centre has a cinema. The cinema is for the use of all residents and shows a selection of popular films.   However, it has an added benefit for dementia and Alzheimer’s sufferers. Entertainment for people with Alzheimer’s and other forms of dementia is not much different from entertainment for the rest of us.

New book reveals Prince Charles’ involvement in the Hewitt-Diana affair | PRLog

The Princess Di Conspiracy (The movie they didn’t want you to see), is a fascinating new book by Intelligence Veteran Patrick O’Connor. This sensational screenplay contains a series of new and shocking revelations about James Hewitt and Princess Diana’s relationship and how Prince Charles was involved in instigating the affair.In researching this book, Patrick drew on all his skills and sources from his 30 years working in Intelligence, plus a personal relationship with James Hewitt.

Top trends in 2014 for employee engagement techniques

Low levels of employee engagement are plaguing companies today. Company cuts and cost reductions, technology advances and a rapidly changing global marketplace have led to employees’ job security concerns, elevated stress levels and a lesser sense of company and job loyalty. As a result, HR professionals are challenged with low productivity, negative attitudes, increased absenteeism and reduced employee retention rates in the workplace. The solution to this lack of employee engagement is to implement or improve existing reward and recognition programs within the workplace. Accelir has recently published a report Rewards & Recognition: 2014 Trends Report that suggests how to improve employee engagement and thus improve company productivity.